About Bellagroup

Bellagroup is one of Denmark’s biggest businesses in the hotel, conference, exhibition and hospitality industry. Bellagroup has just about 1,600 hotel rooms, more than 160 meeting- and conference rooms as well as a total of 65,000 sqm of meeting and event facilities which can accommodate more than 30,000 people.



CEO, Christian Folden Lund
CFO, Jacob Kjær
COO, Fredrik Sandström

Cluster General Manager AC Hotel Bella Sky & Copenhagen Marriott, Martin Åkesson
General Manager Crowne Plaza Copenhagen Towers, Jens Frank-Mikkelsen
Commercial Director, Bella Center & Bella Arena, Kevin Thyge Helsinghof
Interim Group Director of People & Culture, Pia Jakobsen
Group Director of Revenue Strategy & Commercial Planning, Murat Karaca
Group Director of Marketing, Louise Knox Martin
Director of Sales – Hotels & Conference Venues, Rikke Lolk Fjeldsted
Director of Business Development & Transformation, Casper Brorsen
Director of Finance, Theis Olsen

Board of directors

Chairman: Martin Gaarn Thomsen
​Christian Riis-Hansen
Peter Korsholm

Employee representatives
Elisabeth Kathenes Støle
Helle Kejser

Annual Report

See Annual Report 2021 and Responsible Hospitality Report 2021


Our history

- A hospitality business in constant development 

The history of Bellagroup (former BC Hospitality Group) is rooted in Bella Center Copenhagen. More than fifty years of solid development marked by innovation, success and growth has resulted in the multifaceted group we know today.

From Bellahøj to Vestamager
In 1965, Copenhagen Trade Fair marked the start for Bella Center at Bellahøj and on 5 September 1975, HM The Queen opened the new Bella Center Copenhagen, thus laying the foundations for a new international exhibition and congres

The first hotel
On 16 May 2011, Bella Center Copenhagen opened its doors to its biggest commercial venture ever the designer hotel Bella Sky Comwell - today AC Hotel Bella Sky Copenhagen - which has since become a landmark on the island of Amager. With 23 floors and more than 800 designer bedrooms, Bella Sky is one of the biggest hotels in Scandinavia, and offers fitness centre, restaurants and bars. 

In 2012, both Bella Center Copenhagen and Bella Sky were acquired by Solstra Capital Partners with a view to expanding conference capacity and building new offices and housing.

2014 - an eventful year
2014 saw several separate organisations being merged to form a united group under the name BC Hospitality Group.  

Bella Center Copenhagen, Crowne Plaza and Bella Sky was united under the same management, and in November, BC Hospitality Group opened the doors to Comwell Conference Center Copenhagen. Just before the end of 2014, yet another hotel was added to the portfolio, the five-star Copenhagen Marriott. In connection with the acquisition of the Marriott Hotel, Bella Sky was rebranded AC Hotel Bella Sky Copenhagen – thereby becoming part of the Marriott family.

2021 - a new beginning and a new name
The beginning of 2021 is another milestone for BC Hospitality Gorup. Comwell Conference Center Copenhagen was rebranded to Bella Sky Conference & Event. Also, a new multiarena (Bella Arena) and extension of Bella Center Copenhagen has opened in June 2021 and BC Hospitality Group becomes Northern Europe's largest meeting-, conference- and event venue. 

The summer of 2021 was also marked with a change of ownership and a new direction for the company, underlined with the name change to Bellagroup on 1 November 2021.